Value Creation

High growth technology companies often have most, but not all, of the skill and capabilities necessary to execute their strategic vision.  Cerium complements management teams by providing access to deep experience and capabilities, with resources for important operational and financial needs. 

Unique Approach

A central thesis of Cerium investment strategy is to partner with management teams to make strategic business decisions that create value for all shareholders.  We offer the experience of high growth technology management practices that have resulted in significant increases in revenue, earnings, and equity valuation.

Early stage companies benefit from our expertise. By working constructively with existing management, operations and financial departments, Cerium effectively converts proven ideas into enterprises, taking them from birth and guiding them to revenue and profitability. In the end, the result of our invested finances, expertise and time is a company and product that emerges as an industry leader.

Brand Strategy

Successful companies establish a clear market identity, based on comprehensive assessment of market dynamics, value proposition, and competitive differentiation.  Cerium provides resources for market research, customer value assessment, and market positioning.

Market Scalability

Conversion of sales opportunities to profitable customers can be riddled with inconsistency for technology companies.  Cerium supports sales leaders with scalable procedures for sales team organization, compensation, forecasting, negotiation and closing.

Financial Planning

Proper financial planning is crucial to the success of any investment. Cerium provides sound financial planning and guidance to ensure the scale and growth of every investment.

Legal Foundation

Every relationship needs a solid legal agreement.  Cerium assists with appropriate contractual arrangements with customers, suppliers, employees, lenders, and shareholders.

Digital Marketing

Sustained revenue growth demands a consistent stream of well-qualified sales opportunities.  Cerium understands best practices for establishment of digital presence, inbound/outbound demand generation, marketing analytics and rich content management.

Product Management

Many critical decisions involve the definition, pricing, and packaging of technology products.  Cerium offers a proven product management program to systemically increase total addressable market, demand generation rate, average contract value and opportunity win rate.

Human Resources

Growth requires a strong and deep team of talented employees.   Cerium provides guidance on building a comprehensive program of effective recruiting, onboarding, education, performance review and retention.

Performance Metrics

As companies grow, it becomes essential to measure actual performance against plan.  Cerium offers guidelines for diagnostic and predictive analytics to manage performance.

© 2020 by Cerium Technology Ventures, LLC All Rights Reserved

Dallas

100 Crescent Court, STE 700

Dallas, TX 75201

New York

575 Madison Avenue, STE 1000

New York, New York 10022